Skip to content
The Service · GEO / SEO

Local leads coming in
through Google.
No ads needed.

The Service builds a complete local SEO project (website, geo-targeting and Google Maps) that puts your business in front of people already searching in your city. No waiting on referrals and no burning money on ads every month.

+412%
traffic in 6 months
100%
organic focus
4
method phases
Maps
Google Business Profile
Leonardo Pederzoli, Founder, Old School
GEO / SEOE-EAT
FounderLeonardo Pederzoli
01 · Do you recognize yourself?

Tick off how many apply. If it's 3 or more, The Service is for you.

Tap the situations you are going through today.

02 · The opportunity

Local SEO means customers finding you through search, on autopilot.

No bidding wars for ads, no relying on referrals, no need to become an influencer.

  1. 01

    Whoever shows up first on Google wins the customer.

    It's that simple. Customers don't compare; they call the first result they see.

  2. 02

    Local SEO makes you the obvious choice in your area.

    Within a few months your business becomes the go-to result in your city's searches, not in years.

  3. 03

    That's exactly what The Service builds.

    Website, technical SEO, Google Maps and an authority structure, built to last.

03 · The solutions

Meet The Service.

A complete online presence project for local businesses: an optimized website, well-executed technical SEO, and a focus on what actually moves the needle, which is real customers finding you through search. It's not an off-the-shelf package: every project gets its own diagnosis and clear goals.

3
plans
+412%
traffic in 6mo
4
method phases
100%
organic focus
MOD 01Local SEO roadmap

Diagnosis & Strategy

Competitors, keywords and a content map for your region. We stop guessing before touching anything.

  • Local competitor analysis
  • Keyword research for your region
  • Content map by service
  • Execution roadmap
MOD 02Live, optimized website

Corporate Website Project

A professional, mobile-first, fast website, with SEO built into its architecture to capture quote requests.

  • Mobile-first design
  • Passing Core Web Vitals
  • Optimized service pages
  • Contact form and WhatsApp button
MOD 03Geo-targeted presence

Local SEO by Geo-Targeting

Pages built for each service and area, so you dominate searches in your city and neighborhood.

  • City and neighborhood pages
  • Local business schema
  • Optimization for 'near me'
  • Local relevance signals
MOD 04Optimized GBP

Google Business Profile (GBP)

Full setup and optimization of your profile so you show up at the top of Google Maps in your city.

  • 100% complete profile
  • Right categories and services
  • Review strategy
  • Posts and ongoing updates
MOD 05Authority that grows

Content & Link Building

In-depth local authority content that keeps your Google ranking strong over time.

  • Search-intent articles
  • Local link building
  • Smart indexing
  • Content that turns into leads
MOD 06Integrated online store

Online Store · The Woo Premium

An expansion for businesses that also sell products: a complete WooCommerce store with up to 250 products.

  • WooCommerce set up
  • Up to 250 products
  • Product and category SEO
  • Integrated with your The Service
04 · What changes for your business

Results, not theory.

Once the project goes live, your business gets 6 things that change your relationship with customers, Google and predictability.

Customers finding you on their own.

Organic leads from your area, with no pay-per-click costs and no reliance on referrals to fill your schedule.

At the top, where decisions get made.

Show up in search and on Google Maps in your city at the exact moment people look for your service.

Predictable quote requests.

A steady flow that doesn't disappear when you stop advertising. Organic keeps working every month.

Zero technical headaches.

Ready-made platform, with code and SEO already built in. You run the business, we handle the ranking.

Full transparency.

You see every metric and talk directly to the people doing the work. No black boxes, no vanity reports.

Grows with you.

Start with a corporate website and expand to an online store (The Woo Premium) when your business needs it.

Leonardo Pederzoli, Founder, Old School
+412%Organic traffic in 6 monthsreal organic traffic growth
05 · Who does the work

The person behind your SEO is the one who actually does the work.

A specialist in SEO, organic positioning and building digital structures for local businesses. Code, Schema and Core Web Vitals, not just promises. No vanity reports.

  • Rooted in Pontal do Paraná, PR, delivering work for clients across Brazil.
  • Founder of Old School (Organic Results), focused 100% on organic search.
  • Over 1,500 projects delivered across 25 years of market experience.
06 · The offer

Choose the plan that fits your business.

One-time project setup plus a monthly fee. No rigid long-term contract. Initial audit and proposal are free.

Basic

Corporate website + geo-targeted services

R$ 2.000then R$150/month
  • Professional corporate website
  • On-page technical SEO
  • Basic geo-targeting
  • Service pages
  • Topic cluster strategy
Hire now
Most popular

Intermediate

Everything in Basic + Google Business Profile (GBP)

R$ 2.500then R$150/month
  • Everything in the Basic plan
  • Full Google Business Profile setup
  • Review strategy
  • Smart optimization
  • Monthly report
Hire now

Advanced · The Woo Premium

Everything in Intermediate + store with up to 250 products

R$ 6.000then R$250/month
  • Everything in Intermediate
  • WooCommerce online store
  • Up to 250 products
  • Product and category SEO
  • Mercado Pago integration
Hire now
  • GEO consulting available
  • Custom proposal
  • Reply within 4 business hours
07 · "But..."

The objections you're thinking about right now.

"But SEO takes too long..."

Yes, it's a medium-term process. The first signs show up in 30 to 60 days, and growth settles in between 4 and 6 months. Anyone who promises a #1 spot in 30 days is buying paid traffic and selling you an illusion.

"But I don't have a website..."

Even better. We build it from scratch, with SEO already part of the architecture. For many businesses, starting from scratch costs less than fixing a poorly built site.

"But I've already been burned by an agency..."

Here you see every report and talk directly to the person doing the work. No magic promises, no vanity reports. Real focus on customers finding you through search.

"But do you serve my city?"

Yes. We operate remotely and serve all of Brazil. What matters is understanding your local market, not being physically on your corner.

"But is a monthly fee worth it?"

SEO is not a single click: it's an asset that needs upkeep to keep bringing in customers. The monthly fee keeps your project growing, while paid traffic stops the moment you stop paying.

The right first step

Before any project, you need to know where you stand.

GEO Consulting is a professional analysis of your current situation: competitors, keywords for your city, technical errors and real positioning opportunities. No guesswork. No generic agency diagnosis. It's a real working session with a concrete deliverable.

You already have a website

GEO Consulting maps exactly what is holding back your rankings: technical errors, keyword opportunities, and what competitors do that you don't yet. It's the map to optimize what exists without wasting investment going in the wrong direction.

You want to start from scratch

GEO Consulting defines the right architecture before building. Which pages to create, which services to prioritize, which neighborhoods and cities to target first. Projects that start with a diagnosis reach results sooner and with less rework.

GEO Consulting · Professional session

R$ 700

One-time investment, billed separately from the project. Includes a full analysis, report and action roadmap. Clients who go on to hire The Service have this amount factored into their proposal.

Book GEO Consulting
08 · FAQ

Questions everyone asks.

If yours isn't here, message us on WhatsApp. We reply within 4 business hours, with no sales pressure.

How long until I see results?

The first signs appear in 30 to 60 days. Steady growth in traffic and leads usually settles in between 4 and 6 months, depending on competition and your starting point.

Do you serve any city in Brazil?

Yes. We operate remotely from Pontal do Paraná, PR, and serve clients across the country. Local SEO works perfectly from a distance.

Do I need a website already to hire you?

No. We work with existing websites (audit + optimization) and also build from scratch, with SEO built into the architecture.

What's the difference from a regular agency?

A real focus on organic search, full transparency in reports, and deep technical work: code, Schema, Core Web Vitals, not just content. And you talk directly to the person doing the work.

Can I start small and grow later?

Yes. Start with the Basic plan and move up to Intermediate or Advanced whenever you like, up to adding the online store with The Woo Premium.

How does payment work?

GEO Consulting (R$700) is billed separately and is the recommended starting point. After that, the project has a one-time setup fee plus a monthly fee for the chosen plan. Card, Pix or boleto.

09 · The decision

In 6 months, you'll be living one of these two stories.

Scenario A

The competitor shows up in your place.

People searching for your service in your city keep finding the competitor. You stay dependent on referrals and on expensive ads that vanish the moment you stop paying.

Scenario B

You show up in Google's first results.

Customers in your area find you on their own, every month. Organic search works for you on autopilot while you serve your clients.

The difference between the two stories starts with one decision.

Hire now
  • GEO consulting available
  • Custom proposal
  • Reply within 4 business hours

P.S.

If you've made it this far, you already understand that whoever shows up first on Google wins the customer.

The difference between dominating your city's search and watching a competitor do it isn't luck. It's a decision.

We build the complete project (website, local SEO, Google Maps). Anyone who wants to start the right way goes through GEO Consulting first: R$700 that helps you avoid years of poorly targeted projects.

Setup from R$2.000 + R$150/month.

Let's grow organically.