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OS Est. 2004 Pontal do Paraná · BR
Old SchooL · Digital Presence · Since 2004

25 years of method.
Zero shortcuts.

Discipline stack
  • SEO
  • EEAT
  • GBP
  • CRO
consolidated legacy
  • AIO
  • GEO
  • AEO
  • LLMO
active · expanding

Legacy

Our local SEO agency started when ranking was pure craftsmanship. We built EEAT before it had a name, mastered GBP when it became a weapon for local businesses, and stayed ahead of every algorithm shift: with method, not luck.

Horizon

Today we architect presence for the age of AI agents. GEO, AIO and LLMO define where your brand shows up: not just on Google, but on ChatGPT, Perplexity and any LLM your customers use tomorrow.

25
Years in the game
SEO→IA
Continuous evolution
Local
Real businesses
Contact us See our services
The journey

25 years. A story of web, resilience and results.

Two tracks that ran side by side: the local work that never stopped, and the ventures that came and went. This is the real timeline.

  • Local backbone (continuous)
  • Parallel phases
  • Fall and comeback
  1. Before 2004

    The seed: technology at home

    The son of a telecommunications engineer, I grew up among radios, towers and the networks that let one phone reach another. My first computers were the laptops my father brought home from work, and later a Compaq that became my portal. Dial-up at 56k, ISPs like iBest and IG, the first websites and chat rooms. That is where my fascination began, with understanding how all of it worked.

  2. 1995First website

    My first working website

    With FrontPage and raw HTML, I built my first real website: an interactive RPG inspired by Tagmar, where friends and cousins played through choices and dice rolls inside a story. It wasn't just a site. It was logic, interactivity and experience. The exercise I would repeat my whole life: understand what the person wants and build the path to get them there.

  3. 2004Milestone

    The web becomes my career

    2004 is the turning point. That's when I fully committed to this path: I wanted people to find the projects I built, I wanted to generate leads, I wanted independence. I started building corporate websites, still primitive ones, but that was the beginning of my professional life on the web.

  4. 2004–2007Parallel phase

    Running a real e-commerce store

    I set up my first online store on OpenCart, importing from China: replica clothing, accessories and electronics. It wasn't a pretty site sitting idle. It was real operations, with logistics, inventory and customer service. I closed it out of tax caution, but I came out certain of one thing: this was what I wanted to do. The web would be where everyone looked for products and services.

  5. 2007–2008

    Local SEO at its roots

    I hold a degree in Accounting and even worked in the field, but I never left the web. I started selling and building lead-capture websites for local services: glass shops, plaster work, drain cleaning, dentists, lawyers, mechanics, gutters and flashing. Google was still open territory, and anyone who understood the basics of SEO could get results. That work kept me going, and I never let it go.

  6. 2008–2010Scale

    While others built 10 pages, I built 30,000

    While the market delivered 5 to 10-page websites, my projects already had 20,000 to 30,000 pages, structured by neighborhoods and regions, with automation built on programming logic. I lived through the era of aggressive tactics. I saw what worked and what broke with every Google update. That's where I learned how the engine really works, not just the surface.

  7. 2010 onwardTurning point

    From 'beating the algorithm' to 'serving the user'

    Hundreds of projects later, some failures and some wins, I learned the lesson that changed everything: what matters is what the user needs. I flipped the logic. I started focusing on semantic architecture, structured data, URL standardization, Core Web Vitals, PageSpeed and caching, giving the crawler the maximum amount of truthful information. I was already thinking about E-A-T a decade earlier, tying projects to the company's real data and social networks.

  8. 2013–2015Parallel phase

    Teaching what I did

    When people started asking how I got results, I created courses on basic, intermediate and advanced SEO, HTML done right and dynamic implementation of structured data. A few thousand students took them. Later I took everything offline: technology had changed too much, and life called for other priorities.

  9. 2015–2018Parallel phase

    Specialist in accelerated pages

    I dove into Google AMP and Progressive Web Apps for two and a half years, becoming a specialist in AMP themes. Google eventually discontinued AMP, but some of my projects still run on this technology and deliver excellent results, thanks to the power of caching and the strategies I had built up.

  10. 2016–2019Fall & comeback

    500 blogs and dominating the carousels

    At one point I ran more than 500 blogs with almost fully automated operations. I was among the first to automate stories on Google Discover and, for about two years, we dominated the recipe and news carousels. It was a period of heavy traffic, lots of learning and good revenue, until Google updated and the projects dropped.

  11. Common threadThe backbone

    Local has always been in my blood

    Everything that came along (blogs, courses, AMP, automation) ran in parallel. The core never changed: building for local businesses and generating real leads. I watched the results happen: the glass shop getting a quote request, the dentist booking appointments, the drain cleaner getting called. Everything that broke was algorithm manipulation. What was built on real results never broke.

  12. TodayToday

    Old School: 25 years of experience becoming a product

    At 41, with 25 years on the road, Old School brings it all together. Today I build our own WordPress platforms with AI agents that analyze, plan, architect and produce content optimized for local search. Mobile-first projects, with geolocation, PageSpeed, Core Web Vitals and structured data, ready to compete organically from day one.

The product

How we work today

All of this became a method. A website that starts from scratch but already knows where it's going.

01 · Entry

Basic

Structured digital presence, with technical SEO and starter content. For those just getting started or moving away from a poor website.

  • Optimized WordPress website
  • Semantic URL architecture
  • Schema.org configured
  • PageSpeed and Core Web Vitals
  • Base content for indexing
02 · Growth

Intermediate

Content clusters with internal linking, Google Business Profile and active geolocation by neighborhood.

  • Everything in Basic
  • SEO content clusters
  • Optimized Google Business Profile
  • Geolocation by region
  • Organic ranking reports
03 · Dominance

Advanced

AI-generated content, full regional coverage, carousel automation and priority support.

  • Everything in Intermediate
  • AI agent for content
  • Full regional coverage
  • Carousel automation
  • Priority support
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