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Privacy Policy

How we collect, use and protect your personal data on the seo.emp.br website, in compliance with Brazil's LGPD data protection law.

Privacy Policy

This Privacy Policy describes how Old School collects, uses, stores and protects the personal data of visitors and clients of the seo.emp.br website, in compliance with Brazil's General Data Protection Law (Law No. 13.709/2018, LGPD).

1. Data Controller

The data controller for the personal data collected on this website is Leonardo Pederzoli, representative of the Old School brand, based in Curitiba, PR, Brazil. Contact: contato@seo.emp.br.

2. Data We Collect

We only collect the data strictly necessary to provide our services:

  • Contact form: name, email, phone (optional) and message.
  • Newsletter: email address to send informational content.
  • Browsing data: IP address, browser type, pages visited and time spent on the site (via analytics cookies).
  • WhatsApp: when you start a conversation through a WhatsApp link, the data is handled according to the WhatsApp/Meta privacy policy.

3. Purpose of Processing

We use your data to:

  • Respond to contact and quote requests;
  • Send informational content with your consent (newsletter);
  • Improve the browsing experience on the website;
  • Comply with legal and regulatory obligations.

We do not use your data for third-party advertising, nor do we sell it or share it with partners without your authorization.

Data processing on this website is based on the following legal grounds provided for in the LGPD:

  • Consent (Art. 7, I): for sending the newsletter and using non-essential cookies;
  • Performance of a contract (Art. 7, V): for handling requests and providing the contracted services;
  • Legitimate interest (Art. 7, IX): for browsing analysis and website improvement.

5. Cookies

We use cookies to improve your browsing experience. Cookies can be:

  • Essential: required for the basic operation of the website (session, security);
  • Analytics: collect anonymized data about how the website is used (e.g., Google Analytics).

You can manage and disable cookies in your browser settings. Disabling essential cookies may affect how the website works.

6. Data Sharing

Your data may be shared with:

  • Infrastructure providers: hosting and database services (bound by confidentiality and security clauses);
  • Analytics tools: Google Analytics (anonymized data);
  • Public authorities: when required by law or court order.

7. Data Retention

Collected data is kept for as long as necessary for the purpose that justified its collection, or while there is a legal obligation to retain it. After that period, the data is securely deleted.

8. Your Rights (LGPD)

In accordance with the LGPD, you have the following rights regarding your data:

  • Confirm whether your data is being processed;
  • Access your data;
  • Correct incomplete, inaccurate or outdated data;
  • Request anonymization, blocking or deletion of unnecessary data;
  • Withdraw your consent at any time;
  • Be informed about who your data is shared with.

To exercise your rights, contact us by email at contato@seo.emp.br. We reply within 15 business days.

9. Security

We adopt appropriate technical and organizational measures to protect your data against unauthorized access, loss, alteration or improper disclosure, including SSL/TLS encryption on all communications through the website.

10. Changes to This Policy

This Privacy Policy may be updated from time to time. The date of the last revision is shown at the end of this document. We recommend that you review it regularly.

11. Contact

If you have questions about this policy or about how your data is processed, get in touch:

Last updated: July 2026.